Redirect Health is a company that is changing healthcare by challenging the status quo associated with traditional health insurance and medicine. Their focus is on making healthcare easier, more accessible, and more cost effective than what most consumers are used to. 24/7 Visits by Phone, plans with no copays for office visits, and affordable premiums for employers and employees alike make Redirect Health a company unlike any other.
The focus of this project was to bring these ideas and feelings into the branding. Something that is light, friendly, and clear as day to understand - an experience not commonly found in healthcare coverage. The website and collateral created have been designed to eschew the industry standard - something that a layman can look at and understand. Health insurance is typically very complex, so the design needed to catch people's attention by breaking that barrier down up front.
"Doug is the guy everyone goes to when they need good work quickly. He is constantly surprising me with how fully he understands the vision and can recreate it digitally." - David Berg, Co-Founder & Chairman
Headquarters is a high-energy restaurant centered around sports, music, and some damn good food. The owners are originally from New Jersey, so they brought some unique inspiration with them - and it's the perfect concept for the Northwest Valley, a place that has sorely needed a higher end sports bar for quite some time.
Headquarters brought me on the help them brand the restaurant. We went through several iterations of ideas, and finally settled on a look that is bold but classic - it evokes the sports theme around the restaurant's concept with traditional block lettering and a roundel, and it also creates an icon that is easily recognizable in a very crowded area.
In addition to the branding, I developed the menu, grand opening collateral, website, and other assorted marketing materials.
4for4 is a fantasy football resource website with a heavy focus on data analytics and Daily Fantasy services. They do it well, too - they've been the most accurate source for player rankings and forecasts since 2010.
In 2015, 4for4 began work on implementing a new brand, and brought me on board to help develop creative that furthered their refreshed look. This included creating additional brand assets, like social media & email banners, motion intro/outros for videos, as well as print, PPC, and social media ad development.
Sample Intro Slide
Basha High School
As with most high schools, Basha's current brand identity is a chaotic collection of templates, fonts, colors, styles, and applications. The goal of this personal project was to move the school away from the Memphis Grizzlies' logo, and give Basha something they can be proud to call their own. A strong, unique brand that embodies the proud, determined spirit of both the school's namesake and its student body/faculty.
Wink24 is a local Italian restaurant with a unique twist. Local food blog EaterAZ breaks it down:
"The name is inspired by Ronan Sean Thompson — the local boy who died of cancer but whose mother has become a voice in the battle to cope and the fight for a cure … a voice so loud that Taylor Swift wrote a song about Maya’s experience. Owner Fernanda Borletti and Ronan’s mother, Maya, are as tight as sisters, right along with our mutual friend who introduced us to this place. So right there, we’re taking back every first impression we had. Fernanda describes a “wink” as a nod that you might give someone when you know what they’re going through. That her husband would often wink at Ronan assure him that he had support and love all around. And the bird on the logo represents a hummingbird that hung around during young Ronan’s funeral."
Located in the Biltmore Fashion Square, this vibrant but rustic eatery certainly catches you by surprise. From the bright accents and patio furniture, to the graffiti on their gorgeous wood burning oven - Wink24 has a funky vibe that comes from owner Fernanda Borletti's eccentric, energetic energy.
I was asked to help bring Fernanda's visions to reality - from the menu, to the grand opening collateral, to the oh-so-fun kid's menus. The menus were created with the end user in mind - since Fernanda and Ruggero believe in the power of communication and experience shared at the table over delicious food - the ordering process needed to be simple. The rest of the collateral followed suit.
It’s been 90 years since the Hamilton Tigers took the ice. Creating a brand for a team that hasn’t been around for that long was an fun exploration. On one hand, there’s not much history to contend with (a bigger creative barrier in hockey than in most sports). On the other, having no history gives you little to go on in terms of team spirit, accomplishments, and traditions.
I decided to bring as much of the old Hamilton Tigers back as I could — making the stripes the star of the show on the uniforms, as they were in days of old. The tiger is brought back in a much simpler, yet bold manner: a perfect way to re-enter the NHL after nearly a century.
Healthstyle Magazine is an Aizona-based publication focused on creating and maintaining healthy lifestyles, one article at a time. The primary focus of the magazine is to educate the general public about different health initiatives, events, and innovations, with a secondary goal of driving key business lines for Arrowhead Health Centers.
This project centered around a rebranding after 3 years of the prior look. The focus was to move the magazine from a younger, playful feel to a more mature, authoritative look. While the content was great, the team felt that the prior branding was missing its target demographic.
The rebrand resulted in a very clean and modernized, but refined look that speaks more clearly to mature, educated audiences. Since adopting the new look, the team has been able to secure cover stories featuring the likes of author David Emerald, record-setting triathlete James Lawrence (The Iron Cowboy), and NFL Hall of Famer Eric Dickerson.
"Doug is an amazing person to work with. He stays on point to meeting deadlines and produces results that exceed expectations." -Guy Berry, Chief Operating Officer
Mockup Arena is a project I developed after realizing the gap in available templates and mockups for sports fans (and subsequent need for this kind of product). With the help of the design community, I was able to launch Mockup Arena in February of 2016 with around 30 templates and mockups. Since then, the library has grown to nearly 50 templates, all premium in quality.
The files are available for free download to anyone for personal use. The project has seen immense response and praise, with total downloads in the first 3 months hovering around 7,000. The long-term goal of this site is to help aspiring sports designers show their work and learn the skills necessary to develop a career in the sports and/or design industries.
The NCFA is a college fantasy football league run on Chris Creamer’s Sports Logo Community.
Since joining the league in 2012, I had a dream to make this fantasy league the premier college fantasy league on the internet. Couple this with my passion for sports design, and we have a super-fun, extensive side project that occupied my free time for about 6 months out of the years we produced these books.
I started the 'media guide’ craze in 2013, and after seeing the tremendous support from both the design and fantasy sports community, I decided to head up our small design team of 3 and take 2014’s to the next level.
These books contain painstaking amounts of detail. Over 400 hours went into recreating league member-submitted uniforms and logo sets for their teams. Once those were input into our standardized vector templates, I jersey-swapped (read, Photoshopped) all of the players into their respective “new” jerseys.
At the end of the day, the final numbers are: 123 jerseys recreated, 39 jersey swaps, 72 stories written, 14 different kinds of cleats documented, and 205 pages of sheer college and fantasy football nirvana.
As a graduate of a Big Sky school, I was naturally excited to hear the conference was rebranding. I decided to come up with my own version of what I think the Big Sky should look like — capturing the frontier spirit of the schools in the conference. I put together a branding concept document that is currently hosted and viewable on ISSUU.
I was invited to join in a contest to help brand the 8 initial teams in the A11FL -- a spring football league that was slated to begin play in 2015. This was my entry for my home state of Michigan. The option was given to take on the old USFL moniker, the Panthers, or go with a new direction with the Wolves. Since Michigan has some very passionate college football fans, I liked the promise of playing off U of M's mascot in the team name, and used the type as an opportunity to bring MSU ties into the brand as well.