Revenue Operations & Marketing
Strategy & execution,
in one person.
I build the systems that turn marketing into pipeline and pipeline into revenue, from positioning to the workflows nobody else wants to touch.
Open to full-time roles • Remote or hybrid in Phoenix
A few numbers I’m proud of
$1.88M
Pipeline from national trade shows, on $100K total spend
10x
Users in three months for a brand-new B2C product
0 → 7
RevOps team built while revenue grew $100M → $150M
2021
B2B Innovator of the Year, Demand Gen Report
The problem
Most go-to-market teams have a gap problem.
I live in that gap.
Marketing
Marketing
Sales
Sales
Ops
Ops
Marketing makes noise, sales cherry-picks, ops keeps score after the fact. In between, leads go cold, pipeline gets messy, and everyone brings a different number to the board meeting.
What I Do
Four functions, one person.
Fewer handoffs.
Plan the Revenue
TAM, territories, capacity models, quotas, and the forecast. It’s the math that decides whether a growth target is a plan or a wish. The result of that work is a number that sales believes and finance can defend.
Proof
At WebPT, I built the TAM the company used to set revenue targets and design territories, pressure-tested quotas against our capacity plan with the CRO, and moved enterprise deals from month-to-month order forms to 24-month contracts.
Plan the Revenue
TAM, territories, capacity models, quotas, and the forecast. It’s the math that decides whether a growth target is a plan or a wish. The result of that work is a number that sales believes and finance can defend.
Proof
At WebPT, I built the TAM the company used to set revenue targets and design territories, pressure-tested quotas against our capacity plan with the CRO, and moved enterprise deals from month-to-month order forms to 24-month contracts.
Create Demand
Trade shows, outbound, product launches, lifecycle, and the positioning and web work behind them. Because I also own the reporting, campaigns get judged on pipeline instead of clicks. The result is fewer, better-fit leads and more of them turning into revenue.
Proof
At Second Door, $1.88M in pipeline from national trade shows on $100K of spend, and an outbound motion built from scratch that has sourced 380 demos since March 2025. At Pristine Auction, a premium program that brought in $2.8M in its first year.
Create Demand
Trade shows, outbound, product launches, lifecycle, and the positioning and web work behind them. Because I also own the reporting, campaigns get judged on pipeline instead of clicks. The result is fewer, better-fit leads and more of them turning into revenue.
Proof
At Second Door, $1.88M in pipeline from national trade shows on $100K of spend, and an outbound motion built from scratch that has sourced 380 demos since March 2025. At Pristine Auction, a premium program that brought in $2.8M in its first year.
Run the Engine
CRM architecture, lead-to-cash, dashboards, and the stack audit nobody else wants to run. It’s the plumbing that gets marketing, sales, and finance working from the same number. The result is cleaner data, faster reporting, and fewer tools doing the same job.
Proof
At WebPT, I built revenue operations from zero to a team of seven while revenue grew beyond $100M. Along the way, I managed a 46-tool stack, cut redundant tools, and integrated two acquisitions. At Second Door, I connected lead-to-cash end to end, so closed deals flow into billing and onboarding with no manual handoffs.
Run the Engine
CRM architecture, lead-to-cash, dashboards, and the stack audit nobody else wants to run. It’s the plumbing that gets marketing, sales, and finance working from the same number. The result is cleaner data, faster reporting, and fewer tools doing the same job.
Proof
At WebPT, I built revenue operations from zero to a team of seven while revenue grew beyond $100M. Along the way, I managed a 46-tool stack, cut redundant tools, and integrated two acquisitions. At Second Door, I connected lead-to-cash end to end, so closed deals flow into billing and onboarding with no manual handoffs.
Automate the Busywork
Agentic workflows, scoring models, and alerts that do the repetitive work without anyone babysitting them. The goal isn’t more tools. It’s fewer manual steps between a signal and an action. The result is a small team that runs like a big one.
Proof
When Second Door lost its only SDR, I replaced the work with a workflow that finds, ranks, enriches, and loads ICP accounts on its own, then re-enriches them every 90 days. I’ve also built lead and deal scoring, an AI deal health reviewer, and churn alerts that flag at-risk customers early.
Automate the Busywork
Agentic workflows, scoring models, and alerts that do the repetitive work without anyone babysitting them. The goal isn’t more tools. It’s fewer manual steps between a signal and an action. The result is a small team that runs like a big one.
Proof
When Second Door lost its only SDR, I replaced the work with a workflow that finds, ranks, enriches, and loads ICP accounts on its own, then re-enriches them every 90 days. I’ve also built lead and deal scoring, an AI deal health reviewer, and churn alerts that flag at-risk customers early.
Previous deployments
Field-tested in SaaS, healthcare, and a fun detour into sports memorabilia.
Second Door Health
Head of Marketing, 2024 – now
2024 - Now
Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.
Second Door Health
Head of Marketing
2024 - Now
Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.
Second Door Health
Head of Marketing, 2024 – now
2024 - Now
Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.
Pristine Auction
Head of Marketing
2023 - 2024
Led a 7-person team and $5M budget for a $100M auction business.
Pristine Auction
Head of Marketing
2023 - 2024
Led a 7-person team and $5M budget for a $100M auction business.
WebPT
Revenue Ops & Enterprise Marketing
2017 - 2023
Built RevOps from zero and an award-winning ABM program.
WebPT
Revenue Ops & Enterprise Marketing
2017 - 2023
Built RevOps from zero and an award-winning ABM program.
Redirect Health
Marketing Manager
2016 - 2017
Ran B2B and B2C campaigns and edited a 20,000-copy quarterly magazine.
Redirect Health
Marketing Manager
2016 - 2017
Ran B2B and B2C campaigns and edited a 20,000-copy quarterly magazine.
Arrowhead Health Centers
Project Manager
2012 - 2016
Launched locations and built a physician referral network.
Arrowhead Health Centers
Project Manager
2012 - 2016
Launched locations and built a physician referral network.
Features
Everything that comes standard.
What you get on day one, and the tools I have used to deliver them.
Plan
Plan
Size the market & draw the maps
TAMs that set targets, find whitespace, and shape territories.
Size the market & draw the maps
TAMs that set targets, find whitespace, and shape territories.
Model capacity & quotas
Bottoms-up capacity plans and quotas that reconcile to the top-down number.
Model capacity & quotas
Bottoms-up capacity plans and quotas that reconcile to the top-down number.
Build a forecast you can defend
Weekly cadence and stage discipline that make revenue predictable.
Build a forecast you can defend
Weekly cadence and stage discipline that make revenue predictable.
Run sales comp cleanly
Plans built with Finance, accurate payouts, and attainment reps can see.
Run sales comp cleanly
Plans built with Finance, accurate payouts, and attainment reps can see.
Create
Create
Take a product to market
Launch strategy and execution across email, SMS, and direct mail.
Take a product to market
Launch strategy and execution across email, SMS, and direct mail.
Sharpen the story
Positioning, messaging, enablement, and decks built to close deals.
Sharpen the story
Positioning, messaging, enablement, and decks built to close deals.
Turn events into pipeline
Booths and activations measured in pipeline, not badge scans.
Turn events into pipeline
Booths and activations measured in pipeline, not badge scans.
Design & ship the site
Wireframes to launch: landing pages, SEO, and custom components.
Design & ship the site
Wireframes to launch: landing pages, SEO, and custom components.
Run
Automate
RUN
Funnel health in one view
Live dashboards from MQL to bookings, CAC, ARR, NRR, and velocity.
Funnel health in one view
Live dashboards from MQL to bookings, CAC, ARR, NRR, and velocity.
Connected lead to cash
Closed deals flow into contracts, billing, and onboarding with no manual handoffs.
Connected lead to cash
Closed deals flow into contracts, billing, and onboarding with no manual handoffs.
Architect & migrate CRMs
Routing, lifecycle stages, and data standards that scale, plus clean migrations.
Architect & migrate CRMs
Routing, lifecycle stages, and data standards that scale, plus clean migrations.
Rationalize the stack
Cut what’s redundant and make the rest talk to each other.
Rationalize the stack
Cut what’s redundant and make the rest talk to each other.
Automate
Data that maintains itself
Scheduled enrichment and hygiene, so nobody owns a cleanup spreadsheet.
Data that maintains itself
Scheduled enrichment and hygiene, so nobody owns a cleanup spreadsheet.
Turn signals into priorities
Scoring and alerts that tell reps where to spend the next hour.
Turn signals into priorities
Scoring and alerts that tell reps where to spend the next hour.
Put agents on the busywork
AI wired into the stack for research, CRM updates, and reporting.
Put agents on the busywork
AI wired into the stack for research, CRM updates, and reporting.
Know what’s worth automating
Build-vs-buy calls, measurable pilots, and rollouts reps actually adopt.
Know what’s worth automating
Build-vs-buy calls, measurable pilots, and rollouts reps actually adopt.
Tech specs
The tools I know best.
This is far from an exhaustive list—these are my current favorites in each category.
CRM & RevOps
HubSpot, Salesforce, PandaDoc, Stripe, Gainsight, Clari
CRM & RevOps
HubSpot, Salesforce, PandaDoc, Stripe, Gainsight, Clari
Outbound
Zoominfo, Apollo, Nooks, Salesloft, Outreach
Outbound
Zoominfo, Apollo, Nooks, Salesloft, Outreach
Lifecycle & automation
Clay, Customer.io, Klaviyo, Pardot, Zapier
Lifecycle & automation
Clay, Customer.io, Klaviyo, Pardot, Zapier
Web & design
Framer, Webflow, Figma, Photoshop, Illustrator, InDesign
Web & design
Framer, Webflow, Figma, Photoshop, Illustrator, InDesign
Content & research
Ahrefs, Fathom, Riverside, Adobe Premiere
Content & research
Ahrefs, Fathom, Riverside, Adobe Premiere
AI
Claude Code, ChatGPT, Gemini, MCP integrations
AI
Claude Code, ChatGPT, Gemini, MCP integrations
About
Nice to meet you.
Fifteen years in B2B SaaS and healthcare, where marketing, sales, and ops meet. I opened clinics and built a physician referral network, built WebPT’s RevOps function from zero, led a B2C team at Pristine Auction, and now run go-to-market solo at Second Door Health.
Most of my work comes back to the same thing: finding the number people argue about and building something they can trust.
My 5 to 9
Free Time
What's that? Dad first. Little League baseball coach a close second.
Free Time
What's that? Dad first. Little League baseball coach a close second.
Fandom
Detroit, across the board. Except on Sundays, when it’s the Steelers.
Fandom
Detroit, across the board. Except on Sundays, when it’s the Steelers.
Fuel
Coffee snob. Will drive across town for a good meal.
Fuel
Coffee snob. Will drive across town for a good meal.
Habitat
Happiest outside, ideally somewhere with a lot of trees.
Habitat
Happiest outside, ideally somewhere with a lot of trees.
On the turntable
Slowly building a record collection filled with indie, alt rock, jazz, and yacht rock.
On the turntable
Slowly building a record collection filled with indie, alt rock, jazz, and yacht rock.
