Headquarters is a high-energy restaurant centered around sports, music, and some damn good food. The owners are originally from New Jersey, so they brought some unique inspiration with them - and it's the perfect concept for the Northwest Valley, a place that has sorely needed a higher end sports bar for quite some time.
Headquarters brought me on the help them brand the restaurant. We went through several iterations of ideas, and finally settled on a look that is bold but classic - it evokes the sports theme around the restaurant's concept with traditional block lettering and a roundel, and it also creates an icon that is easily recognizable in a very crowded area.
In addition to the branding, I developed the menu, grand opening collateral, website, social media promotions, and other assorted marketing materials.