Conceptual Work: Michigan Wolves
I was invited to join in a contest to help brand the 8 initial teams in the A11FL -- a spring football league that was slated to begin play in 2015. This was my entry for my home state of Michigan. The option was given to take on the old USFL moniker, the Panthers, or go with a new direction with the Wolves. Since Michigan has some very passionate college football fans, I liked the promise of playing off U of M's mascot in the team name, and used the type as an opportunity to bring MSU ties into the brand as well.