Work: Wink 24
Wink24 is a local Italian restaurant with a unique twist. Local food blog EaterAZ breaks it down:
"The name is inspired by Ronan Sean Thompson — the local boy who died of cancer but whose mother has become a voice in the battle to cope and the fight for a cure … a voice so loud that Taylor Swift wrote a song about Maya’s experience. Owner Fernanda Borletti and Ronan’s mother, Maya, are as tight as sisters, right along with our mutual friend who introduced us to this place. So right there, we’re taking back every first impression we had. Fernanda describes a “wink” as a nod that you might give someone when you know what they’re going through. That her husband would often wink at Ronan assure him that he had support and love all around. And the bird on the logo represents a hummingbird that hung around during young Ronan’s funeral."
Located in the Biltmore Fashion Square, this vibrant but rustic eatery certainly catches you by surprise. From the bright accents and patio furniture, to the graffiti on their gorgeous wood burning oven - Wink24 has a funky vibe that comes from owner Fernanda Borletti's eccentric, energetic energy.
I was asked to help bring Fernanda's visions to reality - from the menu, to the grand opening collateral, to the oh-so-fun kid's menus. The menus were created with the end user in mind - since Fernanda and Ruggero believe in the power of communication and experience shared at the table over delicious food - the ordering process needed to be simple. The rest of the collateral followed suit.