Redirect Health is a company that is changing healthcare by challenging the status quo associated with traditional health insurance and medicine. Their focus is on making healthcare easier, more accessible, and more cost effective than what most consumers are used to. 24/7 Visits by Phone, plans with no copays for office visits, and affordable premiums for employers and employees alike make Redirect Health a company unlike any other.
The focus of this project was to bring these ideas and feelings into the branding. Something that is light, friendly, and clear as day to understand - an experience not commonly found in healthcare coverage. The website and collateral created have been designed to eschew the industry standard - something that a layman can look at and understand. Health insurance is typically very complex, so the design needed to catch people's attention by breaking that barrier down up front.
"Doug is the guy everyone goes to when they need good work quickly. He is constantly surprising me with how fully he understands the vision and can recreate it digitally."
- David Berg, Co-Founder & Chairman